1. In what ways does your media product use, develop, or challenge forms and conventions of real media products?
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Overall, my trailer and ancillary tasks both develop and challenge the forms and conventions of real media products. Where my work challenges the forms and conventions it is both deliberate (character representation) and non-deliberate (setting). In terms of media theories, my trailer predominantly challenges them.
2. How effective is the combination of your main product and ancillary texts?
How do the three products work together and support each other?
Characters
Obviously, I used the same character in the trailer, poster,
and magazine cover, but certain elements made the same character more
identifiable. For example, the make-up and the costume were consistent
throughout all three tasks, making the character look the same and making her
more identifiable for audiences to make the link between the three. The
magazine cover and the poster work the best together in this way because the
actual pictures of the character used on them were very similar and taken from
the same photo shoot.
Effects
In some parts of the trailer, magazine cover, and the poster
I used a black and white effect. However, it was the most difficult to infuse
this effect into the magazine cover, because conventionally, magazine covers
use bright colours. The black and white only got included in the magazine cover
through two thumbnail pictures in the banner at the bottom.
They tied in nicely
with the trailer though, as the pictures were actually made from screenshots of
the trailer itself. The magazine cover and trailer use both black and white,
and colour. However, the only colour included in the poster comes from the
title. However, the poster, unlike the magazine cover, would be specific to
this certain film, which gives it more freedom to use dark colours. The poster
is almost the most extreme of the three tasks, because it has to include
everything that it needs to in one, eye-catching, unique page.
In terms of effects, all three of my tasks have tied in with one another, however some links are stronger than others.
In terms of effects, all three of my tasks have tied in with one another, however some links are stronger than others.
Text colours and font
There are very few colours which can be safely associated
with horror movies. Red, white, and of course black. On things such as posters
and magazine covers, the title is important for grabbing the reader’s attention,
however, in a trailer, there are other elements to grab the audience’s
attention first. The title on my magazine cover and poster was red, because I wanted
it to be bold and stand out against the other elements. However, in my trailer,
the title wasn’t as forced into the audience’s face; it was white, and more
subtle. I feel as though the title in a trailer isn’t very important whereas on
a poster and magazine cover it is one of the main elements which determines
whether or not readers skim past the page, or actually read it.
In terms of font, I used similar fonts in the poster and the
trailer, but quite different fonts for the magazine cover. Again, this is
because a magazine cover is likely to cover more than one film and supposed to
attract different audiences, whereas trailers and posters are more specific.
Also, conventionally, magazine covers have quite big, bold, chunky writing,
whereas film posters and trailers have more scraggly, but still quite bold,
writing. In this sense I feel as though I have made clear links text wise
between the poster and magazine cover (colour).....
and the poster and the trailer (font).
Elements I could have improved on?
Release date/Institutional info
These things link my three tasks together, however this is done quite loosely. For example, my institutional logo was put into my poster, but only the name was put into the trailer. Also, my 'release date' as such, was simply a "coming soon" which was infused into both my poster, and my trailer. To make a stronger link between the two, if I were to do this project again, I would have maybe used the same font for this.Lastly, none of these two elements were included in my magazine cover. If I were to do the project again, I would include both in my magazine, eg: in the banner I would put something along the lines of "COMING SOON, a new movie from JITTERSHACK PRODUCTIONS". Although I still feel this was unnecessary to include, it may have been better if I had.
3. What have you learned from your audience feedback? Evidence this.
For this question I am going to create a questionnaire on survey monkey. The things that I need to consider before carrying this out are:
Which type of data I want to produce?
Preferably due to data collecting reasons, I would like to produce quantitative data. This is because I will be able to analyse the data more easily than I would if I allowed my participants to write their own answers.
Am I going to only give this survey to people of a certain age?
I feel as though I should have a cut off line. Since the target audience of my research is young to middle-aged people, I will definitely not use anybody for my research who is either younger than 18, or older than 60. As specified before, my trailer is more aimed at women because supernatural horrors are more for women whereas thrashers are more aimed at men. However, I still want to use men in my sample so that I can truly identify whether or not I have met my desired target audience's needs, without making it too gender specific.
How large will my sample be?
My sample will probably consist of approximately 10 people because I don't want my sample to be too large because then it will be more difficult to analyse the information. However, 10 people is enough people to collect results from I feel, to be able to generalise the findings to the whole target audience.
https://www.surveymonkey.com/analyze/1Fq7zRojAs5PvjZZqmbJHOT5idgNQDecx7Z_2FS5P5Ekc_3D
I have included both male and females equally here from a range of different ages. From these results I can conclude that my film attracts people of all different ages and genders to an extent. I feel as though I need to create another mini survey for the young - middle-aged females who took this questionnaire (and answered yes to the last question), to see what specifically drew my target audience in, and which parts of the trailer actually attracted the opposite gender in unintentionally. I also might try to find out which parts they didn't like so much.
<a href="https://www.surveymonkey.com/s/5G8V56F">Click here to take survey</a>
I carried out this survey on 4 people. I then became aware of a section of the website which I'd never seen before and thought that it would be useful for analysing my results.
This way I can look at my results from each person separately. Here are the results:
Most of these people were attracted to the film because they could relate/sympathise with one of the characters and therefore the film was made more scary for them.
Because of this conclusion, I also took a look at this section on my previous survey and found that the characters who claimed that they couldn't relate to any of the characters, were the males, and the respondents who said that there wasn't anything particular that they liked about the film were also male - apart from one. When asked what this element was, he said that it was the special effects. This supports my prediction and intention that the target audience for my film will be predominantly middle or young aged females.
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