Male or Female? Supernatural Horrors can be aimed at both males and females, however men are more likely to go for a Slasher. This is because men are often more attracted to films that show blood, guts, and lots of killing; whereas females are more likely to go for a horror that is scary yet has a complicated story-line that they can engage with.
This brings me onto the next characteristic of typical Supernatural Horror fans - intelligence. Supernatural Horrors tend to have complex story-lines and are aimed at people with a certain level of intelligence in order to keep up with the story-line and not get bored.
Age wise, these films as a whole are aimed at quite a wide ranged audience, for instance 14-30. However, it does depend on the story-line. Films such as Paranormal Activity which have a simpler story-line are aimed at the younger side of the age range. Films such as The Omen which incorporate different and controversial themes such as religion are aimed towards the older end of the age range.
To a certain extent, the viewers have to be gullible and superstitious. They have to have a genuine belief in the supernatural, or the Horror will have as much effect on them as the dementors in Harry Potter - yeah, not much.
The target audience for Horrors in general depends on the main characters. If the audience can relate to the character on screen, the fear will be much greater. This is because they start to believe that it could be them in their place. For example, if a new mother chose to sit down and watch The Omen, it would have much more of an effect on her, than if a man in his 40's with no children decided to watch it.
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