Sunday, 27 April 2014

Target Audience analysis

The predominant gender which purchase and are fans of film magazines, are male. However, who's to say that some film magazines aren't aimed at females/don't contain elements which could attract females rather than males deliberately or non-deliberately?

An example of such things is the -previously posted about- already annotated "Paracinema". The cover of the issue that I annotated states that all the articles inside were written by women and that it is an "ALL WOMEN'S ISSUE".  Statement's like these are likely to put many male readers off purchasing this issue. However, there are still elements of the cover which are more likely to attract male readers, such as the colours used. The dark colours in most film magazine covers are a device to attract male readers, and "Paracinema" have included this device in their "ALL WOMEN'S ISSUE" quite probably to ensure that some male readers still purchase the mag.

Another example of target audience roles being reversed is in the other magazine cover that I have already annotated called "Gorezone". The title of this magazine is quite obviously aimed at men to start off with, not to mention the obvious use of conventionally attractive women on the front cover. The only thing that could defy this interpretation is the colours used. The use of the colour white is very unusual when trying to attract men because they are more likely to be attracted to darker more "manly" colours. However, it could be argued that the white background is more of a device to make the conventionally attractive woman stand out more and only attract more male readers.

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